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China Brand

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Wuliangye launches high-end strategic product series

March 20, 2019


Abstract : China's leading baijiu producer Wuliangye recently launched its high-end strategic product series named "501 Wuliangye" during the company's high-end strategy conference held in Chengdu recently.

BEIJING, March 20 (Xinhua) -- China's leading baijiu producer Wuliangye recently launched its high-end strategic product series named "501 Wuliangye" during the company's high-end strategy conference held in Chengdu recently.

Wuliangye is also known for its traditional liquor-making method of ancient cellar pool, which has been added to China's world cultural heritage tentative list.

Consumption demand of high-end baijiu is surging with the economy development and consumption upgrade, said Song Shuyu, vice-chairman of China Alcoholic Drinks Association.

The launch of "501 Wuliangye" marks the continuous improvement of Wuliangye's quality and brand strategies. It has not only enriched the ultra-high-end liquor market categories, but also satisfied the individualized needs of specific consumer groups, Song added. (Edited by Jiang Feifan)


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