Login

Reload

Remember me Forgot it?

Not a subscriber?

Click on the button below to create your account and get immediate access to Xinhua Silk Road Database.

Start a Free Trial

Subscribe

Belt & Road Weekly Subscription Form

Research Report

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

companies

HOME > Company


Chery wins award for its best overseas image again

December 20, 2018


Abstract : China's automaker Chery won the best overseas image award in 2018 for the third time, with it ranking fifth in the list of the top 20 Chinese enterprises with the best overseas image.

图片1

Photo: Award ceremony of the summit on the overseas image of the Chinese enterprises on December 12 in Beijing

BEIJING, Dec. 17 (Xinhua) -- China's automaker Chery won the best overseas image award in 2018 for the third time, with it ranking fifth in the list of the top 20 Chinese enterprises with the best overseas image.

奇瑞获奖

Photo: Chery is listed among "2018 Top 20 Chinese Enterprises with the Best Overseas Image"

Chery accepted the award at a summit on the overseas image of the Chinese enterprises on December 12 in Beijing.

Chery attributed its winning the award to its outstanding reputation developed through unremitting overseas operations.

奇瑞排名

Photo:Chery is ranked 5th among "2018 Top 20 Chinese Enterprises with the Best Overseas Image"

In 2018, Chery greatly enhanced its brand image and influence through a series of marketing campaigns and the launch of new products.

For example, in June, Chery invited fans from all over the world to embark on a "journey to FIFA World Cup Russia" to experience the charm of the event.

In October, Chery hosted the first gala for the global fans to appreciate the Chinese culture and Chery's culture.

In December, Chery-sponsored Club Deportivo Universidad Católica claimed the Prime Division title through intense competition.

This year, Chery's new 2.0 products debuted globally, with Chery Tiggo 4 launched in Chile, Peru, Egypt, Brazil and other overseas markets starting from April.

The series of marketing campaigns launched by Chery this year have greatly enhanced the global consumers' recognition of the Chinese automobile brand, shoring up its exports.

奇瑞前20

Photo: "2018 Top 20 Chinese Enterprises with the Best Overseas Image"

In November this year, Chery exported more than 10,000 vehicles, up 20.9 percent month on month. It exported nearly 120,000 vehicles in the first 11 months of the year, up 18.7 percent year on year, exceeding its total exports in 2017.

With its business presence in more than 80 countries and regions, Chery said it will continuously strengthen innovation to enhance its competitiveness worldwide.

The summit was hosted by the China Foreign Languages Publishing Administration and organized by China Report Office. A survey report on the overseas image of the Chinese enterprises and the list of the top 20 Chinese enterprises with the best overseas image were unveiled at the summit. (Edited by Su Dan)


Related Coverage

Focus

Think Tank

  • Why do American firms and households need China?

    January 15, 2019

    In particular, the availability of cheap imported goods from China lowers pr...

  • China should avoid boosting economic development thr...

    January 11, 2019

    China must avoid going back to the old way of boosting growth through large...

  • China must prepare to tackle more trade disputes

    January 10, 2019

    The trend of Sino-US trade relations shifting from cooperation and open trad...

  • China’s IT winter chill should help firms rethink b...

    January 10, 2019

    The nascent sector will help traditional industries integrate into the "inte...

  • Ask Us A Question

    If you have any questions, please enter them in the box below.

    Reload

    Write to Us

    Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

    Click on the button below to create your account and get imhttp://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

    Start a Free Trial