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China Brand

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Wuliangye debuts on 2018 China Investment Forum in Prague

October 17, 2018


Abstract : China's leading baijiu producer Wuliangye made debut on 2018 China Investment Forum held in Prague, boosting cultural exchanges between China and the Czech Republic.

wuliangye

BEIJING, Oct. 17 (Xinhua) -- China's leading baijiu producer Wuliangye made debut on 2018 China Investment Forum held in Prague on Tuesday, boosting cultural exchanges between China and the Czech Republic.

Wine culture exchange is becoming an important part of the communication and cultural exchanges between China and Central and Eastern European countries. The Czech Republic, the host of the forum, is the world's largest beer consumption country per capita, boasting a long history of beer brewing, numerous beer brands and thus a strong local beer culture. Baijiu, on the other hand, stands as a unique and distinctive symbol in Chinese culture.

As the main partner of the forum and the exclusive liquor supplier, Wuliangye has been attaching great importance to overseas markets especially the Central and Eastern European markets in recent years.

It is noted that Wuliangye's traditional brewing technology has been enrolled in China’s national intangible cultural heritage list. Wuliangye's products have been sold in Bulgaria, Montenegro and Serbia. 

The company would work to enhance the international influence of Chinese liquor culture with a broader vision and higher positioning under the Belt and Road Initiative, bridging culture exchanges worldwide and boosting people-to-people bond in the following years, according to a senior manager with the liquor maker.

China and Central and Eastern Europe have close cooperation in economic and trade investment in recent years.

It is noted that trade volume between China and the 16 countries in Central and Eastern Europe increased from 40 billion U.S. dollars to nearly 70 billion U.S. dollars in the past six years, an average annual growth of 6.5 percent year on year.

In terms of investment, China has invested nearly 10 billion U.S. dollars in the 16 countries in Central and Eastern Europe with the latter investing more than 1.4 billion U.S. dollars in China in the past six years.

(Edited by Niu Huizhe, niuhuizhe@xinhua.org)


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