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China Brand

HOME > China Brand


Wuliangye makes debut on Mid-Autumn Festival activity held in Paris

September 29, 2018


Abstract : China's leading baijiu (white alcohol) producer Wuliangye made debut on the Mid-Autumn Festival activity held at the Chinese Cultural Center in Paris on September 27, boosting cultural exchanges between China and France.

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Photo: China's leading baijiu producer Wuliangye makes debut on the Mid-Autumn Festival activity held at the Chinese Cultural Center in Paris on September 27

PARIS, Sept. 28 (Xinhua) -- China's leading baijiu (white alcohol) producer Wuliangye made debut on the Mid-Autumn Festival activity held at the Chinese Cultural Center in Paris on September 27, boosting cultural exchanges between China and France.

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Photo: Foreign friends are tasting Wuliangye at the Chinese Cultural Center in Paris.

China is one of the largest wine producers and consumers in the world. Its baijiu boasts great development potential in the international market. As the leading baijiu producer, Wuliangye is accelerating its pace to go global. Through carrying out various kinds of promotion activities overseas, Wuliangye hopes to increase foreign consumers’ awareness of Chinese wine culture.

At the Chinese Cultural Center of Paris, Chinese and foreign friends were not only invited to taste the Chinese baijiu, but also shown five kinds of grain crops including sorghum, sticky rice, corn, wheat and rice which are used to brew baijiu.

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Photo: Chinese and foreign friends are shown five kinds of grain crops which are used to brew baijiu.

For a long time, large wine producers in western countries have regarded the spread of wine culture as an important strategy of cultural transmission. Hence, the impact of traditional Chinese culture in the world, to some extent, decides whether Chinese liquor makers can expand their international influence.

Chinese baijiu producers are speeding up their pace in exploring global market under the Belt and Road Initiative. As a national brand in China, Wuliangye will take a lead in promoting Chinese liquor culture and serving as a bridge to facilitate people-to-people exchanges between China and foreign countries.

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Photo: Foreign friends are tasting Wuliangye at the Chinese Cultural Center in Paris.

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Photo: Mid-Autumn Festival activity is held at the Chinese Cultural Center in Paris.

(Edited by Zhang Yuan, zhangyuan11@xinhua.org)


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