Login

Reload

Remember me Forgot it?

Not a subscriber?

Click on the button below to create your account and get immediate access to Xinhua Silk Road Database.

Start a Free Trial

Subscribe

Belt & Road Weekly Subscription Form

Research Report

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

companies

HOME > Company


Taobao, HoloLens to develop price-checking smart glasses

August 9, 2018


Abstract : Taobao, Alibaba's e-commerce platform, will work with Microsoft HoloLens to develop smart glasses that can check product information at a glance, the company said Wednesday.

HANGZHOU, Aug. 8 (Xinhua) -- Taobao, Alibaba's e-commerce platform, will work with Microsoft HoloLens to develop smart glasses that can check product information at a glance, the company said Wednesday.

The glasses, named Taobao MR Buy, can identify a product and use mixed reality technology on the HoloLens to exhibit the product information including price, reviews and purchasing options.

"Customers can also search for products on Taobao using the glasses and see a holographic version of the product through the lens," said Zheng Zhong, Taobao marketing manager.

"In the future, more products on Taobao are expected to be brought to the glasses, and users will be able to use eye movements and gestures to interact with the information."

The product will be available for consumers to experience in a Taobao marketing event in September.


Related Coverage

Focus

Think Tank

  • The Chinese Race to Artificial Intelligence

    August 10, 2018

    China is no longer just a manufacturing power, but a technologically advance...

  • Made in China 2025 and the Belt and Road Initiative

    August 10, 2018

    The industrial policy of “Made in China 2025” clearly focuses on innovatio...

  • Trump cannot push back China with $113m

    August 8, 2018

    Although the “Belt and Road Initiative” has caused some worries and rebou...

  • Beijing’s maritime gifts

    August 7, 2018

    Beijing seems to be strengthening its capacity building at sea.

  • Ask Us A Question

    If you have any questions, please enter them in the box below.

    Reload

    Write to Us

    Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

    Click on the button below to create your account and get imhttp://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

    Start a Free Trial