Login

Reload

Remember me Forgot it?

Not a subscriber?

Click on the button below to create your account and get immediate access to Xinhua Silk Road Database.

Start a Free Trial

Subscribe

Belt & Road Weekly Subscription Form

Research Report

The full edition of the report is available at Xinhua Silk Road Database. You can click the “Table of Content” to have a general understanding of it.

Click on the button below to create your account and get immediate access to thousands of articles.

Start a Free Trial

China Brand

HOME > China Brand


Nutrition to be top focus for Wahaha

April 13, 2018


Abstract : Hangzhou Wahaha Group, one of China's largest beverage companies, is seeking an industrial upgrade by shifting its focus to its nutrition and health products and investing in high-tech industries, founder and chairman Zong Qinghou said on Wednesday.

WAHAHA

BEIJING -- Hangzhou Wahaha Group, one of China's largest beverage companies, is seeking an industrial upgrade by shifting its focus to its nutrition and health products and investing in high-tech industries, founder and chairman Zong Qinghou said on Wednesday.

"Wahaha will ramp up efforts on health products for the increasing number of Chinese customers with metabolic disorder such as diabetes," Zong said. "And as more Chinese, especially the younger generation, are facing health problems such as insomnia, we are planning more products to help improve the situation."

In addition, the group has also invested in a probiotics production line.

Wahaha will also produce a meal replacement in the near future. The product, which is made up of dietary fiber and necessary nutrition, will mainly target the growing number of Chinese dieters, especially women, as the group tends to have stricter weight control, Zong said.

"China is undergoing an economic transformation and upgrading at present. Therefore, the development of high-end manufacturing and smart equipment has become a buzzword. But as a matter of fact, traditional industries, which are closely related to people's daily lives, should also undergo upgrading and there will be room for their development," he said.

According to the China Nutrition and Health Food Association, the market size of the country's health products reached 400 billion yuan (63.7 billion U.S. dollars) in 2017, with more than 16,000 products registered and approved for production.

Industry leaders in the sector also reported positive performance last year. Beijing-based Be Sun Yen Holdings had an annual turnover of 543 million yuan in 2017, up 5.5 percent year-on-year. Zhuhaibased By-Health reported even stronger annual growth of 34.7 percent with sales revenue of 3.1 billion yuan last year.

Zhu Danpeng, a researcher at the China Brand Research Institute, said that a growing number of companies are entering the health products industry, providing more products and catering to the rising demand from consumers.

As some traditional industries are going through a difficult time, health products present a new opportunity for transformation, attracting more companies to divert their focus in the near future.

Meanwhile, Wahaha plans to invest in some high-tech and advanced manufacturing companies in the future, according to Zong. Instead of looking for targets on its own, Wahaha will team up with experienced industry leaders to ensure the success of the investments.

The firm now has set up more than 80 production bases and 180 subsidiaries all over China, and registered an annual turnover of 40 billion yuan in 2017. (Source: China Daily)


Related Coverage

Focus

Think Tank

  • Closing the Financing Gap in Asian Infrastructure

    July 13, 2018

    The Asian Development Bank in 2017 estimated that the infrastructure investm...

  • Global Fashion Industry Index - Fashion Week Vitalit...

    June 26, 2018

    The “global fashion industry index” is compiled to accurately measure the ...

  • EU's new GDPR privacy law could both hurt and benefi...

    June 14, 2018

    On May 25, the EU implemented what has been characterized as the strictest s...

  • China must nurture home-grown talent to catch up wit...

    June 13, 2018

    India's advantages in nurturing talent and in language makes it easier for I...

  • Ask Us A Question

    If you have any questions, please enter them in the box below.

    Reload

    Write to Us

    Do you want to be a contributor to Xinhua Silk Road and tell us your Belt & Road story? Send your articles to silkroadweekly@xinhua.org and share your stories with more people.

    Click on the button below to create your account and get imhttp://img.silkroad.news.cn/templates/silkroad/en2017te access to thousands of articles.

    Start a Free Trial